Case |Sita

The challenge

SITA, an international waste collection and processing company, had been reviewing its corporate ambitions, and had decided that one ambition should be for SITA to distinguish itself in the area of sustainability. They then approached Climate Neutral Group for support in realising this ambition.

Our contribution

Climate Neutral Group’s ‘Business Lab’ workshop provided an opportunity for SITA to think about the possibilities of developing their own green service for their customers. Naturally this had to be based on a sustainable business model.

The result

SITA now has two sustainable options in its portfolio, and both services have been popular with customers. The SITA Green Label Standard involves an extra charge of 0.6%, which is invested in Climate Neutral Group’s sustainable energy projects. The second option, SITA Green Label Premium, involves an additional 2.5% charge, which covers both emission offsets through our sustainable energy projects and a contribution to projects initiated by the Dutch branch of CARE International. They help poor population groups who are contending with heavy floods or with drought due to climate change.

A word from SITA

“Once we had decided that a distinctive profile in relation to sustainability would be an important part of our corporate ambitions, Climate Neutral Group, a trend-setter in the market, helped us to work out what this would entail. Our SITA Green Label offers our customers a way to opt for climate-neutral waste services with us.”

Charles de Klerk – Director of Marketing and Communications, SITA