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Amsterdam, 1 November 2011. Organic Beverages BV, producer of the 100% organic soft drink Oggu (www.oggu.com) is the world’s first climate-neutral soft drink producer that produces a 100% organic climate-neutral soft drink. Oggu’s mission statement is ‘Enjoy life without harming life’, stressing that sustainability is part of its DNA.
On sustainability day, Friday, 11/11/11, Oggu will celebrate and make public this remarkable milestone.
Oggu was launched in April 2010 and is the name of a line of premium soft drinks without chemical additives. Oggu is available in more than 1,000 Dutch supermarkets. Since this summer Oggu is also available in supermarkets in Belgium and the United Kingdom.
Leonard Freeke, CEO and founder of Oggu, was responsible for making the Oggu product climate-neutral. “This is a historic milestone for us but especially for the soft drink industry at large,” says Freeke, “By calculating the environmental effects we provide the necessary insight into the real impact of our food. Organic farming not only provides a 50% CO2 reduction against conventional farming, climate neutrality is a necessary condition for sustainable operations in the food industry. Oggu wants to set an example that sustainability and corporate responsibility go hand in hand.
Oggu’s sustainable business philosophy integrates seamlessly with a growing consumer base with is more conscious and sustainable. The conscious consumer indicates they desire healthier products that respect the environment.
Climate Neutral Group has assisted Organic Beverages on their path to climate neutrality. They calculated the carbon footprint, advised on reduction measures and helped offset the remaining CO2 emissios. René Toet, managing director of Climate Neutral Group explains: “We are very pleased with the steps Organic Beverages has taken. They set an example to others; now is the time to deliver climate-neutral, organic products and thus making sustainable and responsible entrepreneurship the standard.”